Interpublic Invests in Samba TV
New York, NY - April 20, 2015 - Interpublic Group (IPG) announced today that the company has made a strategic investment in Samba wall tv installation los angeles, an emerging leader in TV analytics, data, and attribution. The holding company`s IPG Media Lab initiated the relationship with Samba TV and has overseen the integration of its data and tools with IPG Mediabrands` existing platforms to help drive business and client-focused products. Terms of the minority investment by IPG in the venture-backed Samba TV were not disclosed.
Samba TV`s technology creates an enhanced viewing experience for linear, on- demand, and over-the-top (OTT) television by enabling recommendations and other interactive features. Samba TV installs also enables data-driven advertising across all screens, from desktop to mobile to linear television, via its software platform that runs on smart televisions. The company provides aggregated and anonymized device usage and content viewership trends through its real-time analytics service. Samba TV`s software and applications are currently available on over 36 million screens in 118 countries.
"IPG is committed to delivering data-driven insights to our clients," commented Michael Roth, Chairman and CEO of Interpublic. "Through the IPG Media Lab, Samba TV puts unique, real-time metrics about viewership into our hands, giving us insights into what strategies are working best for our clients, across multiple platforms, including TV," Roth said.
Samba TV`s technology creates an enhanced viewing experience for linear, on- demand, and over-the-top (OTT) television by enabling recommendations and other interactive features. Samba TV installs also enables data-driven advertising across all screens, from desktop to mobile to linear television, via its software platform that runs on smart televisions. The company provides aggregated and anonymized device usage and content viewership trends through its real-time analytics service. Samba TV`s software and applications are currently available on over 36 million screens in 118 countries.
"IPG is committed to delivering data-driven insights to our clients," commented Michael Roth, Chairman and CEO of Interpublic. "Through the IPG Media Lab, Samba TV puts unique, real-time metrics about viewership into our hands, giving us insights into what strategies are working best for our clients, across multiple platforms, including TV," Roth said.